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SWOT analýza vybraného minipivovaru
 KONRÁDOVÁ, Dominika
The bachelor thesis deals with the SWOT analysis of the Minibrewery of the Faculty of Agriculture and Technology of the University of South Bohemia in České Budějovice. The thesis is divided into two parts - theoretical and practical part. The theoretical part describes the basic information about the brewing industry with regard to minibreweries and individual analytical methods in management which are STEP (PESTLE) analysis, BCG matrix, Porter's model of five forces and SWOT analysis. In the practical part there is an evaluation of the SWOT analysis of the selected minibrewery which will be used to evaluate the current state of the minibrewery. The aim of the bachelor thesis is to evaluate the situation of the minibrewery using SWOT analysis and to propose measures and changes that would lead to the improvement of the company.
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